5 Most Effective Ways to Use Color Psychology In Website Design


Web designing is undoubtedly a crucial part of web development. It’s the first visual thing your target audience interacts with and judges you quickly.

In addition, colors are vital elements in visualization, as they can influence the human brain.

Color Psychology – What Is It?

In behavioral psychology, color psychology describes how colors influence human behavior and trigger responses.

The psychology of colors is interesting, as colors can affect emotions, moods, and feelings.

Why is Color Psychology Important?

Colors have the ability of visual communication themselves. Colors help your business website, brand, or any online store for purpose clarity.

Selling products, retaining customers, getting traffic from relevant audiences, and landing new leads is a core part of any business and only possible by the right color aesthetics.

Psychology of Color in Website Design

Every color triggers specific behavior and response. So, use attractive colors in website designing in such a way that brings profits.

●     Red

In color psychology, red represents excitement, energy, love, and strength.

You can use red where you want actions. Such as in marketing, food, fashion, emergency, entertainment, and CTA’s buttons.

But avoid using it in natural and organic entities as it evokes anger, danger, violence, etc.

●     Green

Green represents freshness, healing, balance, nature, and quality.

Use green for health, human resources, tourism, and natural eco-friendly things. But avoid tech and luxury goods.

●     Yellow

Yellow is for happiness, creativity, warmth, and cheer.

Yellow is an outstanding choice for service-providing industry and CTA’s buttons or texts. However, avoid its overuse.

●     Orange

Orange is a sign of bravery, success, confidence, and sociability.

It goes excellent with CTA’s tools, technology, e-commerce, food, and automotive. It’s warm, loud, and intense, so use it wisely.

●     Blue

Trust, security, loyalty, and peace is associated with blue.

Blue goes well for financial companies, health care, government, and legal work.

●     Purple

Purple is to show spirituality, royalty, ambition, luxury.

Niches including yoga, beauty, romance, spirituality are excellent choices for purple. However, avoid darker shades.

●     Pink

Pink is a representation of sophistication, sweetness, and compassion.

Baby products, young girls, and feminine websites and brands use it. It’s also suitable for pop-ups on a website.

●     White

White gives a sense of a clean, honest, and simple look. It’s suitable for any website and other tints.

●     Black

Black represents power, authority, and elegance.

Its typical use is in Cosmetics, luxury goods, and marketing websites.

●     Brown

Brown is a sign of dependable, rugged. It’s a good fit for food, animals, fiancé, real estate, and backgrounds for websites.

5 Ways to Use Color Psychology In Website Design

Building a captivating and astonishing website matters a lot, as it tells how your customers perceive your brand.

  1. Website background is the core of your website, and so, its colors also take core value. Ultimately background colors determine the appearance of icons, text, buttons, and readability of a website.
  2. Hero Image or Hero Header is an enormous banner at the top of the homepage which serves as users’ first glimpse of your brand. Thus, its color and texture should be inspiring.
  3. Call To Action buttons are used to drive the visitors to take specific actions. These buttons are usually some action phrases like buy now, visit the page, sign up, etc. Therefore, the color selection should be prominent and eye-catching.
  4. Pop-ups are small windows that work on advertising a brand on a website, grabbing customer attention, and increasing leads. The color which triggers excitement could be helpful for marketing.
  5. Headlines are the title for your brand or website, and they must be catchy and appealing to enhance and retain the user’s potential.

Effects of Color Psychology on Website Conversions

Many famous social networks like Facebook, Twitter, LinkedIn, and brands Intel, Dell, and Coca-Cola use color psychology to flourish their businesses.

Colors’ impact might also vary according to gender, age, culture, or industry. Always choose colors that fit best for your business niche to work for you and not against you.

The Mak Web Media designs websites with colors ideally following your website’s niche and colors that help improve conversions. You can also require a custom color scheme from our designing experts.

Best Color Schemes for your Website

There are two major categories of colors: warm colors and cool colors.

Primary colors like blue, red, yellow are warm categories. In comparison, secondary colors like purple, green, and orange are cool colors.

As studies have shown, color perception also varies in men and women, but it cannot work the same in practice.

By considering these things, choose the perfect scheme of colors for the website design.


In a nutshell, picking the right colors counts a lot in creating an impressive website design.

It’s because a perfect color pellet establishes customers’ trust and perception.